Benefits of using digital menu boards

There are various ways in which a business can communicate to its customers. Especially restaurants get the benefit of direct interaction with their customers in terms of introducing a new menu, or getting feedback of their service and so on. There are many ways in which communication is possible between customers and restaurant management. One is interpersonal communication, the other option is sending across a survey sheet for feedback on their services directly to customers. A restaurant can have a direct one to one communication with its customers. But it becomes difficult to manage staff to interact with so many visitors. It is better to allocate each task to a specified staff member. While they are busy interacting with customers regarding feedback, its best to have really catchy and attractive digital menu boards for them to place their orders. This makes the order placing order quick and hassle free and customers can decide what they want without any confusion.

Similarly, customer feedbacks can be taken through interactive touch screen kiosks where they can feed in their desired feedback and reviews. This can done while the customers are waiting for their bill. They can be guided to an LED screens that are placed and they can have their feedback fed in. With help of LED SMD Screens, restaurants can even promote. There are many other ways in which interaction with customers can be simplified, but digital menu boards help in many ways. Through a digital menu board, you can reduce the staff allocated to the order placement department and divert them to more time consuming tasks. Digital Menu Boards help customer to take a decision for placing an order easily. It also helps in promoting a product or a new item on the menu easily. It can also help in showing various combos to the customers. Promotion of offers is also very easy with help of a menu board. Having an attractive menu board with eye catchy designs helps in increasing the sales. It also helps in branding your business by adding logo and tagline to the menu board. A digital board has various ways in which it benefits both vendors and customers. Many restaurants also opt for rental video equipment on which they display tempting food items that entices visitors to buy it. With help of digital menu boards there are a lot of benefits to the restaurant owners so also the customers.

Raza Khan is the author of this article on Digital Menu Boards.

Digital Signage: Serving Up Success with Dynamic Digital Menu Boards

Successful restaurateurs know an important ingredient in marketing their establishment is whetting the appetites of possible patrons with the sights, sounds and aromas they can expect to experience inside their restaurant.

But how can they convey even a taste of what lies behind the doors and entice potential diners inside? Traditionally, many restaurants will post their menu in some sort of glassed frame beside the door. But honestly, how effective is that?

Poorly lit signs are tough to read, and besides, selecting a restaurant is as much an emotional experience as it is an intellectual one. Relying on a printed menu to convey the substance of the restaurant’s fare puts an undue amount of faith in the ability of those reading the menu to connect the written word -say, Chicken Cordon Bleu- to a past memory of a personal experience with the dish, and under the best circumstances conjure up a pleasant memory of a satisfied palate. That’s asking a lot of a few, dimly lit, words that are likely printed in a cursive font that’s difficult to read even under good circumstances.

Why not set aside that tradition and consider a more effective approach? Why put digital signage tools to work to convey a glimpse of the cuisine on the menu? Even if there is no such thing as “smellovision” -negating using the digital sign to convey the aromas of the kitchen, watching video of steaks searing on a fiery grill or a chef assembling a delicate French pastry is far more powerful in winning customers than simply the printed page of a menu.

In these applications, digital signage becomes a dynamic digital menu board, not only capable of presenting text to convey the menu, but also a video display offering potential patrons a preview of what lies beyond the door. Just as a digital sign in other applications can be divided into zones to playback video and scroll text, dynamic digital menu boards can be divided into sections devoted to text to display menu lineups, video playback of food preparation, brand graphics and even scrolling text to promote special offers.

But that just scratches the surface of the true power of dynamic digital menu boards. Like other digital signs, these digital menu boards are easy to update, based on the time of day. Thus, breakfast displays give way to the lunch menu as the morning passes, which in turn is replaced with the dinner menu. Along the same lines, digital menu boards make it easy for restaurant managers to change the menu to promote the specials for the day.

Dynamic digital menu boards also offer another powerful tool: a newfound ability to direct customers towards higher margin items. Before a waiter or waitress ever greets a patron at the table and begins reciting the day’s specials, digital menu boards have the ability to influence those patrons to begin thinking about specific menu items -i.e. those promoted with video- on the digital menu board. With the seed of a menu selection planted, the waiter or waitress can fill in the details and help the patron decide.

Another major advantage of dynamic digital menu boards is their ability to be controlled and monitored from a central location. While this many not be much of an advantage for a mom-and-pop operation, chain and franchise operations with hundreds or even thousands of individual restaurants can ensure consistency in their on-premise messaging and remotely monitor playback for quality control. They can even customize it to take advantage of local or regional opportunities.

Whether it’s enticing patrons to choose to eat at a particular restaurant, dayparting messaging to reflect the appropriate meal of the day, promoting higher margin menu items or ensuring consistency of messaging around the country from a central location, dynamic digital menu boards offer significant advantages to restaurant managers over traditionally displayed menus. Perhaps now is the time to put those advantages to work at your restaurant before the establishment down the block does.

David Little is a digital signage enthusiast with 20 years of experience helping professionals use technology to expand their marketing messages with alternative media . Visit http://www.keywesttechnology.com and find how you can expand your marketing horizons.

Digital Menu Board

Introducing
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For more information visit http://www.khazina.co.uk/menu-board.html
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Digital Menu Board Software. Breakfast to dinner (4 Display Screens)

Digital Menu Board Software. Breakfast to dinner (4 Display Screens)

Graphical interface to display menu restaurants Sushi Rice. Designed in Adobe Illustrator and Adobe Flash programmed (action scrip 2.0). The system is hosted on a server on the Internet. Editing images and texts is via a user interface that generates an XML file. Updating is immediate. The system can play the same image on multiple monitors.
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Digital Menu Board in Chennai – Restaurant Menu Board in Chennai

Digital Menu Board, Touchscreen, Stand-Alone Kiosk, Retail Kiosks, Hotels And Tourism Kiosk, Video Wall,
Open Frame LCD Panel, Standalone Digital Signage, Network Digital Signage, Education Digital Signage, Floor Standing Digital Signage, Corporate Digital Signage,Bus Digital Signage, HD Media Player, Samsung TV Display, Samsung LCD Monitor Display
Video Rating: / 5

Prime Burger – Digital Menu Boards Increase Sales by Nearly 50% Case Study

Prime Burger is a gourmet food to go restaurant chain which has outlets in St Pancras International Station, Euston Railway Station and ExCel London international conference centre.

Eclipse Digital Media constructed a Digital Menu Board solution for Prime Burger consisting of Samsung Smart Signage Platform displays and cloud based digital signage software, embed signage.

This Digital Signage solution provided a positive impact on the business not only from a brand and visual perspective but also their bottom line, where Prime Burger have seen a sales increase of nearly 50%.

Read the full case study and download the PDF: http://www.eclipsedigitalmedia.co.uk/case-studies/prime-burger/

More information about those involved:

Prime Burger: http://www.prime-burger.co.uk/

Eclipse Digital Media: http://www.eclipsedigitalmedia.co.uk/

Samsung Smart Signage Platform: http://www.samsung.com/uk/business/business-products/smart-signage/

embed signage: https://embedsignage.com
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